Monday, July 8, 2013

Review: It Cosmetics

 Hi dolls! I was so flattered to receive an invitation to preview It Cosmetics newest product launch where I also had the pleasure of meeting the brand's founder and CEO Jamie Kern Lima
It Cosmetics is such a fabulous brand that doesn't get nearly enough credit.
I love It because they're a line that produces totally fun, flirty products that totally reflect their promise to use Innovative Technology to create them.  It is also great because it is 100% cruelty free and even certified by PETA.  Their formulas are infused with a series of skin friendly ingredients like high performance butters and oils, peptides and collagen, enzymes, niacin, hyaluronic acid and botanicals. 
First gotta have item that was introduced was the Heavenly Luxe Fat Fan brush.
Phew! That was a mouthful, but ladies, this baby is worth every cent.  One aspect of this brush that I really like is that it is ideal for those with sensitive skin (like myself).  Before I was more educated on the subject, I didn't realize how or why using certain make up brushes would make me break out or irritate my skin.  But this brush is perfect (not just because of  its butter smooth application or its silk-like therapy on your skin) but because its made of synthetic hairs to avoid any allergy issues. It allows for even coverage and allows for flawless application in trickier areas like around your chin or jawline.     

OK, ladies, pay close attention and mark your calendars!
For one day only on OVQ, and Saturday July 13, 2013. It Cosmetics is offering you six of their absolute must have pieces including:
  • Bye Bye Under Eye® in super size which provides a full coverage collagen treatment concealer that can also be worn as all over foundation.
  • The Heavenly Luxe™ Dual Airbrush Foundation/Concealer Brush with synthetic hairs to help you create a flawless, airbrush effect.
  • The Hello Light™ Anti-Aging Crème Luminizer  (one of my FAVORITES!) to totally diminish shadows and make you look as if you're glowing from within  This is an awesome item for summer because its formula is very light and blends nicely. It helps fight signs of aging with hyaluronic acid and hydrolyzed collage, while also infused with silk and vitamins A,C, & E to help hydrate and condition skin.
  •   Apply it with It's Heavenly Luxe™ Pointed Precision Complexion Brush to create clean lines and clear definition for areas you want to appear lifted.
  • YBBB™ Your Brows But Better™ Brow Power Skinny Pencil.  This #1 selling pencil comes in one universal color, but adjusts based on the pressure you apply.  I had so much success with this pencil! It is meant to adhere to your skin to appear like real hair.  My brows are ultra light and this not only enhanced them, but was easy to use and totally hit its mark.    
  • Finally, the worldwide launch of the Vitality Lip Blush™ Hydrating Gloss Stain.  This may be the gloss to end all glosses.  Infused with nine ultra rich butters and oils, collagen and hydrating hyaluronic acid, it leaves your lips full and pouty.  This has a very high sheen, is super pigmented and leaves behind a definitive stain that will last for several hours.
I loved this gift set!  My top picks were the definitely the YBBB Brow Power Skinny pencil and the Hello Light Anti-Aging Crème Luminizer, but the overall kit is a must have for all your summer looks. 
So make sure you check it out Saturday July 13th on QVC and !







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