Thursday, September 19, 2013

Press Release: OPI Launches Two New Designer Series

 
This fall, OPI adds DS Raw Granite, two new granite-inspired hues – DS Pewter and DS Lapis – to the Designer Series by OPI collection. Featuring a matte textured finish with mineral-like reflections,  each Designer Series Raw Granite lacquer formula offers subtle sheen with a sparkle finish.

DS Pewter, a matte textured metallic with deep silver ore, will launch simultaneously with DS Lapis, a deep sapphire blue with a textured matte finish. Designer Series by OPI offers a mosaic of 11 glistening shades and a high-shine top coat, including these two new stunning hues. DS Pewter and DS Lapis can be used without DS Top Coat to achieve an alternate matte look.
 
 

“Diamond-dust gives nails the perfect touch of glamour and can instantly transform any look. These two new shades are inspired by raw granite – the diamond’s edgy cousin – and we’re excited to broaden the range of color in the Designer Series line,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “These lacquers incorporate rich pigments with brilliant shine, to create a bold yet elegant statement. DS Pewter and DS Lapis are the ideal high-fashion, festive accessory.”
 
 
 

Designer Series by OPI nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. DS Raw Granite lacquers should be worn without top coat for a matte finish. DS Pewter and DS Lapis will be available beginning September 2013 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $12.50 ($14.95 CAN) suggested retail for each nail lacquer.
 
 
 
Information courtesy of  BeautyPress.com

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