Get the Look: Guido for Redken at Marc Jacobs & Calvin Klein NYFW

 

Redken Creative Consultant Guido aligned the hair this season with the youthful, carefree style of Marc's collection. Once the wigs were lightened, Guido's team went back and darkened the roots to replicate regrowth. From the color to the choppy, somewhat messy cut, this look screams youthful nonconformity at its best. 

 

"Why wigs? I suppose Marc and I really liked the uniformity that only wigs can create on the runway. This look was designed to encompass the type of free-spirited girl that Marc loves and ultimately designs for. She is somewhat punk and boyish, which is why the wig is bowl-shaped and asymmetrically cut around the face. It is almost as if she took the scissors to her own hair, completely confident and entirely in tune with her own personal style."

 

-Guido, Redken Creative Consultant

 

 

 

 

Redken Products Used:

  

- guts 10 root targeted volume spray foam

- control addict 28 high hold hairspray

- forceful 23 super strength finishing spray

 

 

Create the Look:

1. Apply guts 10 root targeted volume spray foam to dry hair from roots to ends and comb through until hair is completely saturated.
2. Divide hair into two sections (top and bottom) in the back. Make three or four parts if hair is very thick.
3. Clip the bottom section down and out of the way, and then using a finishing brush; start to brush the top section flat against the head, following the round of the head in one direction. Repeat this with each section making sure it's very clean and neat-looking when finished.
4. Blow dry hair until completely dry. Apply control addict 28 high hold hairspray and then place wig cap on so it completely covers the head.
5. Once the wig is secure, apply forceful 23 super strength finishing spray to add texture

 

 

 

Redken Creative Consultant Guido brought the model's natural texture to the forefront of his style for Calvin Klein. He took a minimalistic approach to styling, allowing the hair to revert to its natural form. Other than a bit of all soft argan-6 oil to quell frizz and flyaways, the hair was au naturale!

 

"I kept the hair very natural for Calvin Klein. After adding extensions, I trimmed the hair to give it a nice, chic length. I wanted a clean, minimalistic look, so it was important that the hair wasn't overly long. By allowing the hair's natural texture to remain in tact, the overall style is a bit raw, yet elegant."

 

-Guido, Redken Creative Consultant

 

 

 

 

 

Redken Products Used:

  

-all soft argan-6 oil

 

 

 

 

 

Create the Look:

 

1. On damp hair, create a messy off-center part
2. Add all soft argan-6 oil to hair from root to ends
3. Tuck hair behind both ears
4. Allow hair to dry naturally
5. For more frizz control, follow up on dry hair with all soft argan-6 oil from mid-lengths to ends