Tuesday, January 28, 2014

Press Release: Grand Central Beauty, Inc. Makes its Debut with a Smart Mask

(New York, NY) – A new skin-perfecting mask treatment for women and men provides immediate benefits in a simple 15-minute process that is designed for weekly and occasional use. The S.M.A.R.T. SKIN PERFECTINGTM MASK (named for its key benefits, Smooth, Moisturizes. Anti- Aging, Redness-Reducing, Tones) is a hypoallergenic, clinically-tested skin treatment product that is free of parabens, sulfates, and petro-chemicals, and can be safely used on all skin types as part of an ongoing beauty and anti-aging regimen. The product is packaged for convenient use at home or while traveling. It is available directly from the New York-based company at www.grandcentralbeauty.com, and will soon be offered through a national network of premium spas and beauty retailers.

 Created by an award-winning chemist who has developed top- selling beauty products for leading global brands, S.M.A.R.T.-SKIN-PERFECTING®-MASK provides instant skin smoothing, deep moisturizing, anti-aging benefits, redness reduction and improves skin tone through a proprietary formula and application process. Designed for easy use and immediate results, the 15-minute mask draws out impurities and blackheads to brighten skin, reduces the appearance of fine lines and wrinkles, lightens up dark circles under the eyes, evens out skin tone, reduces oily spots and provides a healthy glow and clear complexion. The mask is easy-to-apply and requires only a little water to activate.

 In addition to reporting softer, smoother, firmer, clearer and more hydrated skin after one 15-minute application, clinical testers of the S.M.A.R.T. SKIN PERFECTINGTM MASK reported ease of use and integration into their daily personal care routines as important benefits of the new product. Targeted for men and women aged 20-50, the mask is designed to provide a convenient and affordable spa-class experience for a broad consumer audience. The product reflects extensive market research and was co-created by a marketing executive from top luxury global skin care and beauty brands.

“There was much consideration in the development of the packaging and naming of the product. There are custom molds developed for the packaging components to make sure the product is self-contained into a kit for easy usage. The product is much more of a home-spa experience,” says Co-Founder and co-creator Jackie Lee. “As for company name, we decided on GrandCentralBeauty as New York is a beauty capital, and although ‘traditional,’ Grand Central is a classic icon with modern twists. It is symbolic of global convergence with maximum efficiencies. The irony of a simple, classic name of GrandCentralBeauty was born with our tagline and promise: ‘Classic Treatment, Modern Results’.”

Only premium ingredients are used in the formulation of the S.M.A.R.T SKIN PERFECTINGTM MASK , including seaweed extracts for skin smoothing, an exclusive water-activated vitamin infusion for 24-hour moisture retention, natural marine algaes for anti aging and wrinkle reduction, and soothing botanicals for skin brightening and redness reduction. A blend of mineral-rich marine powders draw out blackheads, refine pores and provide tone and elasticity to skin that has been stressed by age, the elements and poor beauty habits.

The S.M.A.R.T. SKIN PERFECTINGTM MASK retails for $75 and is available at Henri Bendel in NewYork City, NewBeauty at Fred Segal in Santa Monica, other specialty boutiques and on GrancCentralBeauty.com.

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