Wednesday, February 6, 2013

Fiafini Skincare Completes 2012 New Retailers Launch


Having just completed its first launch year, Fiafini Skincare has announced a lineup of new retail partners carrying its clinically proven vegan product line including the Delicate Cleansing Emulsion, Divine Hydration Moisturizer, Deluxe Anti-aging Eye Cream and Exceptional Skin Serum featuring the South African Marula beauty oil. New retailers selling the Fiafini collection include , Open Sky, Apothecarie -- a division of SvelteBrands, LLC --and Coterie , which debuted last month.

"I am so thankful for all of our retail partners that have believed in the Fiafini brand and products during our first year of commercialization," says Fiafini Founder Stasia Serafini. "As a new brand, to continue garnering such interest from great retail partners is greatly contributing to our success."

"Now more than ever, emerging brands like Fiafini Skincare are able to get into the hand of consumers quickly through retailers like, Open Sky, Apothecarie & Coterie," explains Serafini.

"In fact, the day that Fiafini launched on these new retailers, sales were realized," according to The Beauty Matchmaker's President Lisa Adams, who serves as Fiafini's sales director. "With a lot of beauty products to sort through and determine carefully which brands will resonate most strongly with their customers, Fiafini's retail partners are reacting favorably to the increased hydration levels experienced by this natural line and that it is vegan."

The Marula beauty oil continues to be a strong and compelling story for the retailers, explains Adamsas she is lining up even more partners for 2013.

Used for centuries by South African women in the care and beauty of their complexions, Marula beauty oil is a potent, powerful and pure anti-aging wonder. Ten times more stable on the skin than olive oil and rich in antioxidants, this remarkable oil is naturally chemical-free, and safe for all skin types.

"Along with the Marula oil, Fiafini harnesses the power of deeply hydrating desert botanicals and cactuses, and proven antioxidants such as green tea and avocado to give the skin advanced anti-aging and antioxidant protection," adds Serafini.

Fiafini Skincare is currently available online at, Avery Salon, Rouge Spa, ,  Sneak Peeq,,  , Apothecarie,, Open Sky, Coterie and . We also are preparing to unveil even more new partners!

In addition to being featured at all of Hollywood's top award shows (Emmys, Golden Globes, Oscars, Screen Actors's Guild, Teen Choice Awards, MTV Video Music Awards), Fiafini Skincare was one of the selected featured products for Fortune Magazine's "40 Under 40" 2013 event. The line has also been gifted in Megan Fox's, Sarah Michelle Gellar's, Reese Witherspoon's, Claire Daines', Jennifer Garner's, Hilary Duff's, Jessica Simpson's, Katherine Heigl's, Maggie Gyllenhaal's, Tony & Candace Romo's baby gift baskets and others. 
For our country fans, Fiafini was gifted during the Country Music Awards and was included in the celebrity gift bags for the American Country Music Awards where celebrities including Carrie Underwood, Kelly Clarkson, Martina McBride, Taylor Swift, Sara Evans, Miranda Lambert, Toby Keith, Kenny Chesney, Brad Paisley, Blake Shelton and others received Fiafini Skincare.
In addition, Fiafini was gifted during the MTV Movie Awards event where Jennifer Lawrence, Jennifer Aniston, Tom Cruise, Emma Stone, Emma Watson, Roony Mara, Elle Fanning, Michelle Williams, Kristen Stewart, Rachael McAdams, and more received Fiafini in the event celebrity gift bags!

Headquartered in a suburb of Philadelphia, PA, Fiafini Skincare launched four clinically proven skincare products in 2012:Delicate Cleansing Emulsion, Divine Hydration Moisturizer, Deluxe Anti-aging Eye Cream and the Exceptional Skin Serum. Fiafini Skincare offers women of all skin types – including very sensitive – natural, effective and safe anti-aging products that are powered by the incredible South African Marula Oil.A revolution in skincare, Marula Oil is highly effective, safe for all skin types and proven to have more anti-aging effectiveness than vitamin C.

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