VIOLET GREY is a luxury content and commerce beauty company. Through its editorially rich online destination and exclusive MELROSE PLACE beauty boutique, VIOLET GREY showcases Hollywood’s HERO products, curated by its community of stars and artists exclusively for VIOLET GREY.
Now, it is selling top products from brands like NARS, Dior, Yves Saint Laurent, RGB, Rubis and La Mer. Each product sold on VIOLETGREY.com has been hand-picked by Hollywood’s leading artists, experts, and specialists, delivering an exclusive and highly edited selection of beauty.
On the Shelves:
An evolving curation of beauty products deemed necessary by those who know beauty best— Hollywood’s leading artists, experts, and specialists. Products are editorialized within the context of Hollywood beauty culture and are stocked seasonally with current must-haves from makeup artists’ kits. From the thousands upon thousands of beauty products available today VIOLET GREY and its community of artists have adhered to The Violet Code (a set of exacting standards for each product to be held accountable by) and rigorously tested, vetted, and authenticated an exclusive and highly edited selection of beauty—Hollywood’s hero products.
The Violet Code:
To meet VIOLET GREY’s exacting standards, products must satisfy a range of requirements:
1. Authentic: Discovered in artist’s kits.
2. Validated: Tested for performance and packaging by VIOLET GREY and its community.
3. Coveted: Declared necessary by influential names in the beauty and film industries.
Products that are approved by the VIOLET CODE can be found on the Shelves at VIOLETGREY.COM http://www.violetgrey.com/
Dior, Tom Ford, Serge Lutens, Yves Saint Laurent, Giorgio Armani, La Mer, La Prairie, BeautyBlender, Bobbi Brown, By Terry, Eve Lom, Hourglass, Jinsoon, Laura Mercier, Lipstick Queen, NARS, RGB, Rubis, Revive, and Utowa, with new brands and categories to be added throughout the year!
Are you familiar with VIOLET GREY? Are you excited to "shop the shelves"?!