Monday, September 4, 2017

New Launch: ecoTools 2018 Collection

In July, ecoTools hosted an exclusive press preview of their upcoming 2018 Collection at the luxurious Red Door Salon and Spa on 5th Ave in NYC.  The spa-inspired collection showcases a variety of new brushes, kits and beauty sponges.  Press also got a peek at the brand's 2017 Holiday Collection which is full of fun holiday colors!   

These brush sets and festive colored sponges make for the perfect stocking stuffer, not to mention fun holiday décor for your vanity!  
  Among the new 2018 sponges will be the Total Perfecting Blender, Tri-Fecting Wedges, and the Perfecting Cushion Wedge.  Each is made with Eco Tools' unique EcoFoam Technology and 70% plant based materials, and are designed to achieve the perfect finish with any liquid, cream or cushion compact.  

 The collection has several new brushes in every shape and size.  One of the awesome new features is that some of the sets are package in handy stackable organizers.  The trays make storage so much easier and the prices are still incredibly affordable.  
I nearly died over the new Buki brushes (bottom right).  The three versions include the Style, the Sculpt and the Bonze.  Each has a curved handle for maximum control, and the specially shaped brushes are designed to provide various types of coverage.   
 The Sculpt has a waved brush which is designed to fit the curves of your face and is great for contour and color definition.  

The brand's on the go and travel size kits are a must for any makeup addict who travels.  Every season they debut a fun new color scheme or design and this year's is the chic "Stay Matte and Beautiful", which I love.   

Some of the brand's popular items are its cleansing tools the Cleansing Cloths and Makeup Brush Shampoo
I'm a fan of the sleek white handles and stylish ombre bristles.
After a tour of the new collection, guests mingled over glasses of prosecco and delicious bites.   The brand also treated guests to on site manis, facials and massages, as well as the chance to personalize their make up brushes!  A professional was on hand to engrave the brushes with whatever your little heart desired. 
ecoTools has been one of my favorite brands of makeup brushes since I first tried them back in 2012.  They're sleek, soft, durable and totally affordable.  I can always count on ecoTools to bring something new to the table and the upcoming collection definitely didn't disappoint.   
Shop the new products here
Have you tried ecoTools?  What did you think?

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