Saturday, July 8, 2017

Makeup App Perfect365 Kicks it up a Notch with Release of Perfect365 Pro

Makeup addicts might already be familiar with Perfect365, the free app that lets them digitally try on various looks and products.  Recently the innovative app has taken things a step further and launched the Perfect365 Pro.  The enhanced version is specifically designed to aid makeup artists and their clients.  Press was invited to view a live demo led by celeb makeup artist Kabuki at the NYX Professional Makeup store in NYC.  
Make up artist to the stars, Kabuki, used a NYX palette to create a customized look for the event, which is also available on the app. 

"Perfect365 Pro will drastically change the makeup industry.  For my clients, getting the look right is the only option.  Now, with the face detection technology in Perfect 365 Pro, I can experiment and play with makeup looks on my client prior to applying it for a photo shoot and I can give them a realistic idea of what it will look like.  Digital Beauty is really the future of my industry"- Kabuki. 
Why Perfect365 Pro is great for every makeup artist:

- Design makeup looks to send to clients prior to real- life application
- Manage and organize client contact information, reference photos, facial features, and payment details
- Create looks using your client's photo, include hot- to application videos and specific product information
- Allow clients to try on looks you created instantly using Perfect 365's Live Mirror Feature

Kabuki's customized look for the app.  
Makeup Brands in Perfect365 Pro:
Similar to the Perfect365 digital beauty platform, Perfect365 Pro also works directly with brands to digitize looks in the app. Perfect365 Pro can digitize any complete looks for brand makeup artists to recreate and make minor adjustments, or, include individual products for them to create custom looks for a client. This can include an entire new line of products or specific looks for the current season. When the brand artist logs into Pro, instead of having general colors across the lip, eyes and face categories, they will have the colors from the brand they are affiliated with. In addition, brands can gain exposure to millions of users of Perfect365 by having their brand makeup artist and/or MUA influencers submit looks to the explorer section of the app.
Have you used Perfect365?  Are you interested in the new version?

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