In June I attended the launch party for Issey Miyake's latest fragrance L’Eau d’Issey Pure, which was released last month. Guests experienced the fragrance first hand, as well as enjoyed a themed rooftop reception and live dance performance.
The scent is a modernized version of its 1992 predecessor whose theme was the scent of water on a woman's skin.
Described as "transparent and yet deep; fluid and yet enveloping... filled with contrasts", Pure is a reflection of Issey Miyake's rekindled love of a nature that is revived by water. It is a sensual fragrance with bursts of freshness and delicious florals which, I love.
Incarnated by the salty sea breeze of Maritima* combined with Ambergris, L’Eau d’Issey Pure derives from a new aquatic story. Maritima*, an exclusive IFF molecule, evokes cool clear waters, while Ambergris, with its mineral and animal inflections, brings sensuality and breadth to the fragrance. A floral bouquet sparkles, as if floating on a wide expanse of sea. Crystalline Lily-of the-Valley responds to the brightness of Orange Blossom. Plunge into their delicate white trail.
Then come other, denser flowers. Essence of Rose Damascena once again imbibed with the morning dew from when it was picked, brings with it opulent Jasmine in a heady explosion of petals. The ocean crossing continues. In the base notes, the call of Cashmeran* rings out, with musky and woody resonance. Pure and powerful, L’Eau d’Issey Pure reaches far-off shores at the touch of a single drop.
At first glance the bottle appears the same as the brand's signature conical glass bottle, but upon closer look you notice a subtle twist in its design. The crystalline ball that typically sits atop all of Issey Miyake fragrance bottles has moved to the bottom, creating a softer, more elegant look aimed at capturing the essence of the water's purity.
"L’Eau d’Issey is what all other perfumes are not. L’Eau d’Issey evokes the genuine simplicity and purity that exist around this idea of water. For L’Eau d’Issey Pure I believe we have captured the most basic image of water, a droplet. The droplet symbolises the fragrance and becomes the bottle." - Todd Bracher
Shots from the amazing dance performance choreographed by 2015 Bessie Award winning Melissa Toogood and ensemble.
Afterward, guests stepped outside to enjoy the view and sip on specialty cocktail "Golden Jasmine".
Overall, it was really a fun evening, and the scent is perfect for the season. It's breezy and sweet, and definitely one of my favorites from the brand.
Available: Fine retail stores nationwide
Retail: 3.0 oz Eau de Parfum spray $108.00
1.6 oz Eau de Parfum spray $88.00